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What is a Fair Launch Project?

· 2 min read
Kenny Swayzee
Kenny Swayzee
ArcAO Founder & Transparency Lead

A Fair Launch Project is exactly what it sounds like—crypto for the people, by the people. No pre-sales. No pre-mines. No secret club of early investors cashing out while you're still figuring out what the project even does.

Instead, FLPs offer an equal playing field where every participant has the same shot at getting in early. It’s a Web3 ethos brought to life.

💡 Why Fair Launch?

Fair launch projects are gaining serious ground against traditional VC and pre-sale models—and for good reason:

  • Trust: There’s no hidden agenda or whale dumping risk.
  • Transparency: Open participation means open accountability.
  • Community: With aligned incentives, strong communities form organically.

⚠️ Are There Risks?

Of course. Like anything worth exploring in crypto, FLPs come with their own flavor of chaos:

  • Price Volatility: Early stages can be rocky. But let’s be honest—when has crypto not been a wild ride?
  • Governance Gaps: Some projects struggle without a clear roadmap or leadership. That’s why teams like ArcAO stand out with strong direction and vision.

🔥 Examples of FLP Success

🌐 AO (The Computer)

One of the most iconic fair launches in recent memory. AO earned massive traction by focusing on building deep tech and a passionate community over fast cash.

💱 Botega

Launched on AO, Botega is a DEX that took the fair launch playbook and turned it into a high-performance, community-driven exchange.

🌌 ArcAO

Soon. (Wen? Soon.)

🎯 The Big Picture

Fair Launch Projects flip the script. Instead of a top-down, VC-first structure, they start with you. The builders, the traders, the meme lords, the believers.

They’re about creating transparent, community-driven ecosystems where you don’t have to wonder who’s dumping on you.

Because in a true fair launch, you’re not just early—you’re essential.


🤝 Ready to Join a Fair Launch Community?

If you're all in on sticking it to the VCs & Whales then lets get started:

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